Rhetorical Response

This clip uses pathos to draw the viewer in and actually feel what the song means. This is accomplished by drawing from the ethos of the movie it incorporates within it. Twilight has been established as a huge best-selling book and now a box office hit. The use of Twilight clips within Paramore's music video helps give credibility to the relationship that is being described by the lyrics of the song. It helps the viewer or listener actually picture what they are singing about because the Twilight story gives background information to understanding the lyrics that the lyrics themselves cannot say. This use of ethos will also help Paramore to sell more records with "Decode" on it because Twilight fans will associate it with the movie.

Pathos probably is the strongest rhetorical appeal to the music video. It uses a lot of artistic camera angles and effects. This all plays together to set a particular mood to the video. It is trying to invoke feelings of mystery mixed with confusion about a relationship. The lyrics are hidden with feelings of pain about the relationship not working out, and the way this is portrayed on the band member's faces is very evident. Likewise, Twilight is a very emotional book. This emotional connection of the two main characters' relationship will echo the feelings being given off by the lyrics, adding to the effect it will have on the audience. The feelings of mystery are shown by the way the band members try and recreate the images of the bad vampires in the way they walk, move, and hunt. This combination of emotions all build on each other, making the emotional feeling a viewer would get from the video very strong.